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首页> 外文期刊>Automotive news >Mazda targets big sales gain: U.S. dealer network faces shake-up; underperforming stores must go
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Mazda targets big sales gain: U.S. dealer network faces shake-up; underperforming stores must go

机译:马自达的目标是取得较大的销售增长:美国经销商网络面临重组。表现不佳的商店必须走

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摘要

TOKYO - Mazda Motor Corp., targeting a one-third surge in U.S. sales over the next two years, plans a sharp rise in sales per outlet and will weed out those dealerships that underperform. The small carmaker, which relies on exports to North America for nearly a third of its global sales, is channeling its sales and marketing energies into 35 metropolitan markets that it has identified as key to its growth.
机译:东京-马自达汽车公司(Mazda Motor Corp.)的目标是在未来两年内将美国销售量激增三分之一,该公司计划大幅提高每个网点的销售量,并将淘汰那些表现不佳的经销店。这家小型汽车制造商依靠向北美的出口来获得其全球销售量的近三分之一,该公司正在将其销售和营销精力转移到35个被认为是其增长关键的大都市市场上。

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