Bentley uses social media to build up excitement

摘要

DETROIT - The Bentley Bentayga has received the Rick Ross seal of approval. An online video that emerged in January shows the braggadocious rapper, who routinely flaunts his Bentley fleet on social media, doing a walkaround of the brand's first utility vehicle. The video circulated on Facebook, Twitter, Instagram and YouTube, generating a surge of free publicity for the Bentayga months before its U.S. debut.