SPEAKING ENGLISH: 'Villains' campaign aims to recast Jaguar's reputation for badness

摘要

LOS ANGELES - A Shakespeare soliloquy might seem out of place in a car ad, but Jaguar wants to make H a key point - that it is a quintessentially and unapologetically British challenger to BMW, Mercedes-Benz and Audi. A short online video released this month - the latest installment in Jaguar's "British Villains" marketing campaign - shows a pearlescent white F-Type hardtop creeping into a subterranean parking garage while John of Gaunt's ode to the "demi-paradise" of England from King Richard II is recited in the background.