LaNeve: GM ads will push products, not deals, in '09

摘要

This year, General Motors' advertising will emphasize its vehicles' fuel economy, quality and reliability more than it will tout deals, GM's marketing chief says. An emphasis on advertising product features during special promotional periods is "where we'll get out some of the key messages," said Mark LaNeve, GM's vice president of North American vehicle sales, service and marketing. GM plans to launch seven cars and trucks in 2009 with a marketing budget that will be about 20 percent smaller than last year's. From January through October, 2008, GM spent more than USD1.79 billion to advertise in measured U.S. media, according to TNS Media Intelligence data provided to Advertising Age, a sister publication of Automotive News.