Long entrenched overseas, GM leans heavily on emerging markets: Marketer develops ad message to reach drivers in 130 nations, sees record growth in Europe

摘要

A car for every purse and purpose," CEO Alfred Sloan proclaimed in the 1920s. As far as General Motors Corp. was concerned, even as far back as the '20s, that credo could be expanded to "every growing region of the world." It applies just as well today as the U.S. economy lurches while developing countries charge forward. International markets are shoring up home turf losses for GM; its 2007 global sales were the second-best in GM's 100-year history. Buyers outside the U.S. accounted for 64% of GM vehicles sold in first quarter 2008; GM's revenue rose 20% outside North America during the period.