FROM'UGLY DUCKLINGS' TO WORLD'S BEST APPLE JUICE

摘要

Since 1982 Ross Beaton, the founder of apple juice company The Apple Press, has been growing and exporting apples from his Hawke's Bay orchard.Beaton became concerned by how the 10,000 tonnes a year of "ugly fruit" that didn't make the grade for fresh consumption was going to waste."While still highly nutritious, the apples had minor blemishes and, just like the ugly duckling, were not aesthetically pleasing," he says.Wanting to find a meaningful use for the blemished apples, Beaton sought assistance and in 2013 found it in Sally Gallagher, who had a background in food technology.