Happy Disruptive New Year

摘要

I have been happily reading "What the Dog Saw and Other Adventures" by Malcolm Gladwell (he also wrote "Tipping Point" and "Blink"). It's a compilation of Gladwell's essays from The New Yorker magazine and the first part is comprised of stories aboutwhat Gladwell calls "minor geniuses." The first essay features Ron Popeil, an inventor and TV info-mercial salesman (Showtime Rotisserie, Chop-O-Matic, Pocket Fisherman, etc.), and it discusses Popeil's innovations and what made him so successful. According to Gladwell, it was Popeil's ability to be disruptive, to make people stop and pay attention to his products, which he sold to them in ways that made them want to buy. He showed his audiences the differences his products could make in their lives.