‘Happy Chinese New Year’and‘China IceSnow TDurism Overseas Promotion Season': Innovative Online Events for Cultural Exchanges in the Year of the Tiger

摘要

Digital communication and people-to-people connectivity features two pillars of external cultural exchanges and tourism promotion,while online and onsite formats are two different tools for such exchanges and promotion.They should focus on the national objective to strengthen international communication capacity and tell China's stories well and the significant mission to build a system of speech and narrative with Chinese characteristics,common value and international recognition.