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Investigating mosquito-net coverage in Nigeria. How useful are consumer marketing surveys?

机译:调查尼日利亚的蚊帐覆盖率。消费者市场调查有用吗?

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A marketing company conducting a consumer omnibus survey (COS) in April 2000 was paid to include questions about household ownership of mosquito nets. At the time of the survey, which involved 5018 respondents, most and perhaps all of the nets owned by the respondents would have been untreated, as a product for net treatment was then virtually unavailable. Sampling was conducted in all 36 states and the Federal Capital Territory, Abuja. Core questions were asked about socio-demographic and socio-economic characteristics, and commissioned questions were asked about household net ownership, the source of the household's newest net, if any, and the price paid for that net. The data were analysed using bivariate and multivariate methods. Socio-economic status was measured using an asset index. The estimated number of nets was adjusted using information on asset ownership from the national Demographic and Health Survey of 1999. After this adjustment for sampling bias, net coverage and the total number of nets in Nigerian households were estimated to be approximately 9% and 3 million, respectively. The single most important association with net ownership was access to a flit-gun. It appears that COS are a potentially useful source of information for assessing mosquito-net coverage at household level and monitoring changes over time. They have the advantage of being administered frequently, and they are relatively low cost. The present results were comparable with those from other studies conducted at a similar time. The main disadvantage of COS is sampling bias but, as shown here, it is often possible to adjust for this.
机译:一家营销公司于2000年4月进行了一项消费者综合调查(COS),其中包括有关家庭蚊帐所有权的问题。在进行调查时,涉及5018名被调查者,被调查者拥有的大多数甚至全部网都未经处理,因为那时几乎没有网处理产品。在所有36个州和阿布贾联邦首都辖区进行了抽样。询问了有关社会人口和社会经济特征的核心问题,并询问了有关家庭网所有权,家庭最新网的来源(如果有)以及为该网支付的价格的委托问题。使用双变量和多变量方法分析数据。社会经济地位是通过资产指数来衡量的。蚊帐的估计数是根据1999年全国人口与健康调查的资产所有权信息进行调整的。在对抽样偏差进行调整之后,尼日利亚家庭的蚊帐覆盖率和蚊帐总数估计约为9%和300万, 分别。与净所有权最重要的联系是使用长枪。 COS似乎是潜在有用的信息来源,可用于评估家庭一级的蚊帐覆盖率并监测一段时间内的变化。它们具有经常管理的优势,而且成本相对较低。目前的结果与同期进行的其他研究结果相当。 COS的主要缺点是采样偏差,但是,如此处所示,通常可以对此进行调整。

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