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Business Leaders Marketing to Bottom-of-the-Pyramid Consumers in Nigeria.

机译：面向尼日利亚金字塔底层消费者的商业领袖营销。

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usiness leaders often leave more than half of the world's population---the bottom of the pyramid (BOP), a

机译：企业领导者通常占世界人口的一半以上-金字塔底层（BOP），

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作者
Beaty, Chantell Ramaun.;
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作者单位

Walden University.;

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授予单位 Walden University.;
学科 Business administration.;Marketing.;Economics.
学位 D.B.A.
年度 2016
页码 185 p.
总页数 185
原文格式 PDF
正文语种 eng
中图分类建筑科学;
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4. CONSUMER MARKETING TECHNIQUES APPLIED TO BUSINESS-TO-BUSINESS MARKETING APPLICATIONS [C] . Martin K. Pottle Society of Plastics Engineers annual technical conference;ANTEC'95 . 1995

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机译：摘要：数字革命已经动摇了营销的核心，消费者获得了更高的价格透明度，甚至有机会决定价格。在客户提出自己的价格（如priceline.com）或买家和卖家在拍卖中独立讨价还价（如e-Bay）的定价意味着什么？数字营销中最重大的变化表明，“网络消费者”的出现，网络企业对企业的世界以及日益复杂，充满活力和全球化市场的不断变化的现实。

Business Leaders Marketing to Bottom-of-the-Pyramid Consumers in Nigeria.

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