Win-win marketing, services drive profit

摘要

'It's important to us to figure out how to provide a quality prod-uct at an affordable, sustainable price," says Cody Jorgensen of Jorgensen Land & Cattle (JLC) at Ideal, S.D. "Unless you have a special calf buyback deal, I believe it's difficult fora commercial producer to pay much more than $5,000 to $6,000 for a bull and make it workeconomically, given the expected three years of use and the cost of keeping it."