METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR CALCULATING PROFIT FOR A PROMOTION AND MARKETING SERVICE

摘要

A method, apparatus and computer program product are provided for calculating profits associated with a promotion or group of promotions offered by a promotion and marketing service. Profits may be calculated based on dynamically determined costs. The costs and profits may be averaged and/or summed for promotions associated with a category, subcategory and/or provider. A configurable view of the data included in the profit calculations may be provided to an internal user of a promotional system. Profit calculations may be used to identify certain types of promotions associated with high profits for a promotion and marketing service.