光トポグラフィ脳機能計測を活用した二ュー口マーケティングの動向—Mind Centric Environmentの構築を目指して-

摘要

Neruo-marketing, which investigates mind thoughts and emotions by using technologies and methodologies of neuroscience and make good use of the knowledge for products and services, is gathering attentions in recent years. The technologies of mind analysis will be developed progressively in order to create better environment for mind. This is because, as computational power and data accumulation continue to increase Moore's Law, and technology continues to evolve, humans are faced with an increasing dramatic change in their living environment. Elucidation of the mind needs to be accelerated in order to help people cope with these changes. While, mind investigation involve ethical issue because there is the possibility that the neuro-marketing touch the deepest privacy. This paper introduces the trend in neuro-markeging around the optical topography.