机译:将道德品牌整合到我们的消费生活中
is Professor of Marketing at Birmingham Business School University of Birmingham. She has extensive publications in the fields of consumer behaviour consumer innovativeness services management and relationship including a recent book Understandi;
is a senior lecturer in Marketing at Birmingham Business School University of Birmingham from where she gained her PhD (Commerce). She has published extensively in the field of ma'tketing ethics and ethical consumption and is on the editorial boar;
is a lecturer in Marketing at the Kemmy Busihe~s School University of Limerick Ireland. Her research interests .lie in the fields of Brand Management Relationship 'Marketing Services Marketing and International Marketing and her PhD research foc;
ethical brands; consumption; fair trade;
机译:将道德品牌整合到我们的消费生活中
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