Daikin and Panasonic lead the Vietnamese RAC market with more than half of the combined market share. They are followed by LG and Toshiba Carrier. Young people in Vietnam are strongly influenced by brand image and high quality and are particularly fond of Japanese and South Korean products. Especially in the northern region, Japanese and South Korean brands control the market. Due to the absolute advantages in the market, it can be said that the Japanese brands are the decision-makers governing room air conditioner (RAC) prices in Vietnam, and are also leading energy efficiency standards.
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