If you are currently studying design or business, you surely should be learning about all the places in which they intersect. And there are a lot of people who might say that the physical intersection of design and business is currently located in Seoul, South Korea. Just read Euny Hong's book The Birth of Korean Cool, and you'll see what I mean. As chair of industrial design at KAIST (Korea Advanced Institute of Science and Technology), Kyung-Won Chung has been a friend of DMI since its earliest days - 1981, in fact, when he met Peter Lawrence, DMI's first director, at a design forum - and he has served on DMI's advisory board for 11 years. Not only is he the Seoul Metropolitan Government's chief design officer, but he is also its deputy mayor. In 2010, he oversaw Seoul's status as a World Design Capital. He also established the Korea Institute of Design Management (KIDM).
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