How Hillier uses the RHS Chelsea Flower Show to promote sales

摘要

Nursery and garden centre group plans to continue exhibiting to help inspire customers to take ideas home with them.Hillier is the last big nursery or garden centre group left at the RHS Chelsea Flower Show and, with an unbroken run of 72 gold medals for its garden displays, says it plans to keep exhibiting for the foreseeable future. Founded in 1864, Hillier has a 60ha wholesale nursery, 700ha tree nursery and 12 garden centres. That mix of promotion for growing and retailing is one of the reasons Hillier goes to the expense of sending 150 workers to spend 3,200 hours over 19 days at Chelsea each year.