You visit a big box electronics store looking for a high-end vid-eo camera for your home studio. After examining several models, you settle on the one you are looking for. "This one is perfect!" you say to yourself. Then, instead of taking the item to the register, you pull your cell phone out of your pocket, search for the same item online, find it for dollar 120 cheaper and click to buy it as you are walking out of the store.
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