Treating, Fast and Slow: Americans' Understanding of and Responses to Low-Value Care

摘要

Effectively addressing low-value care calls for engaging the public, including the one-third of Americans who currently cannot envision benefits from avoiding low-value care. Public awareness of and response to low-value care can be enhanced through revised media messaging. These efforts are more effective if they emphasize health risks rather than the financial costs associated with unnecessary tests and treatments. Long-term robust public support for addressing low-value care may require shifting the focus from particular tests and treatments to emphasize, instead, the potential for better communication and more personalized attention if clinicians spend more time talking and less time testing.