Assortment optimization under the multinomial logit model with product synergies

摘要

In synergistic assortment optimization, a product's attractiveness changes as a function of which other products are offered. We represent synergy structure graphically. Vertices denote products. An edge denotes synergy between two products, which increases their attractiveness when both are offered. Finding an assortment to maximize retailer's expected profit is NP-hard in general. We present efficient algorithms when the graph is a path, a tree, or has low treewidth. We give a linear program to recover the optimal assortment for paths. (C) 2019 Elsevier B.V. All rights reserved.