Assessing management performance of the national forest park using impact range-performance analysis and impact-asymmetry analysis

摘要

High quality service is beneficial to improve satisfaction of the tourists visiting national forest parks. However, few works assessed the management performance in national forest parks, although a lot of works did it in other industries. Therefore, this study aims to assess the management performance of the Huisun National Forest Recreation Area (HNFRA) (having most natural forests in Taiwan and focusing on natural conservation) using a questionnaire survey method with impact range-performance analysis (IRPA) and impact-asymmetry analysis (IAA) to determine the priorities for service quality improvement and to realize visitor satisfaction of and loyalty toward the HNFRA. The results revealed that the visitors expressed high satisfaction toward the natural resources dimension and the physiological and psychological dimension, implying that the service quality attributes in these two dimensions should be maintained. The visitors showed a moderately high level of loyalty toward the HNFRA, with an average score of 4.19. Besides, the service quality attributes in dimensions of price reasonability, public facilities, environmental cleanliness, and management would be prioritized to improve visitor satisfaction.