Booth Boom @ TISE THE POWERFUL PRESENCE OF A BIG BOOTH

摘要

[Las Vegas] The International Surface Event (TISE) is often touted as the must-see flooring event of the year. It's also the largest in North America, hosting more than 600 manufacturers and nearly 25,000 flooring professionals. With such a crowded show floor, exhibitors have turned to one tactic time and time again to capture the attention of elusive attendees: Going Big! Today, booth presentations emulate art exhibits and cafes, growing noticeably in size. A result of numerous acquisitions and innovations, it also showcases the increasing importance of connecting with a larger audience.