Food, ag companies must define sustainabuity

摘要

SUSTAINABILITY is among the largest movements in the last 20 years and is on its way to quickly becoming mainstream. For those willing to proactively invest the time and energy, significant opportunity exists, according to Bob Langert, who led McDonald's corporate social responsibility (CSR) and sustainability efforts for 27 years and served as the fast-food giant's first vice president of CSR and sustainability.In his new book, The Battle to Do Good: Inside McDonald's Sustainability Journey, Langert provides behind-the-scenes, real-life stories from his experiences at the Golden Arches. He wrote the book to help companies and organizations better shape their own strategies and connect with activists, advocates, consumers and society in general.