What are the implications of ultra-low viscosity lubricants? How can oil marketers adapt? Owen Wyrley-Birch, Global Business Manager for Passenger Car Engine Oils, The Lubrizol Corporation, answers some frequently asked questions. It's no secret: The automotive industry is changing at a rapid pace. New technologies have been developed in order to meet new goals for fuel economy gains and emissions reduction, driven by new legislative standards around the world.
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