机译:动机因素在社交媒体背景下实现EWOM态度的作用
Guanghua School of Management Peking University;
School of Economics and Management Beijing University of Posts and Telecommunications;
School of Economics and Management Beijing University of Posts and Telecommunications;
Lyallpur Business School Government College University;
School of Public Administration Xian Jiaotong University;
School of Economics and Management Beijing University of Posts and Telecommunications;
Electronic Word of Mouth Communication; EWOM; Personal Interactivity; Social Media; Social Support; Website Quality;
机译:动机因素在社交媒体背景下实现EWOM态度的作用
机译:研究关系因素在社交媒体中对eWOM有效性的作用
机译:影响学生能力的决定因素以及社交媒体和eWOM交流的作用:LinkedIn使用情况的多元分析
机译:消费者的影响和信任对社交媒体营销和购买意图的态度的影响
机译:一项针对沙特阿拉伯社交媒体用户的调查,旨在探讨将社交媒体用于社会和政治目的的角色,动机和期望。
机译:消费者的激励参与EWOM进行信息采纳:组织动机的调解作用
机译:消费者对在线购买意图的影响:消费者对社交媒体营销的态度的调解作用