Sex Differences in the Relationship Between Socio-Cultural Norms and Sunbathing

摘要

The tripartite influence model (Thompson et al. 1999) proposes that internalized appearance ideals mediate the relationship between socio-cultural norms endorsing a tanned appearance and sunbathing. This study examined the extent to which socio-cultural norms lead to an idealization of darker skin, which in turn predicts sunbathing. This study also explored whether the relationship between an internalized muscular physique and sunbathing is moderated by sex.