Reviews Matter: Six Reasons Your Company Needs to Generate Reviews

摘要

Word-of-mouth marketing has been around for centuries.People love to recommend companies that they've enjoyed doing business with,and conversely,warn others of bad experiences.Whether it is a local eatery,health care office or contractor,people are more likely to use a business that has been recommended to them. With the rise of social media sites,online directories and instant-sharing apps,reviews are just a click away at any time.Word-of-mouth still goes a long way in the digital world.As a matter of fact,84% of web users value reviews as much as they would value a personal recommendation from a friend.With this in mind,it is no wonder why more and more propane,oil and HVAC companies are shifting their focus to online reviews.However,what exactly,can reviews do for your retail energy business?