HOLCIM CEMENTING STRATEGY TO TAP RURAL MARKET IN INDIA

摘要

To Train Masons, Project Them As Brand Ambassadors The world's second largest cement manufacturer, Holcim which controls India's largest cement maker ACC And Ambuja Cement, is firming up an elaborate plan to tap India's rural markets and hopes to achieve a "substantial shift" in revenues from this market in the next 3-5 years.