Servitisation challenge is cultural as well as technological

摘要

Manufacturers today live in a very competitive, price-sensitive and crowded world. Companies that operate in developed economies can no longer compete on cost alone and are looking at how to achieve a more stable revenue forecast. The need to differentiate from competitors is also a key priority. One way this can be done is to look at servitisation (the shift from selling just a product to selling a product and a service) as a way to provide a complete solution to customers.