Small budgets, big results:Successful yet inexpensive marketing strategies or smaller wineries

摘要

Do you envy the marketing budgets of your larger counterparts let alone have the finances to afford a staff member dedicated solely to marketing? For many small wine company operators, those behind the scenes are Jacks-of-all trades who handle a bit of everything. The saying goes, you have to spend money to make money. But can you do it on a budget? To find out how smaller companies can spend their limited marketing dollars wisely we asked two smaller wine companies and two marketing consultancies for their thoughts and experiences.