Using Digital Tools to Recruit Millennials

摘要

More and more baby boomers are retiring from manufacturing every year,and Gen Xers aren't getting any younger.Millennials are now between the ages of 22 and 37,so when you are trying to fill vacant positions,it's likely they are the ones you are trying to reach.That means there is a good chance you need to change your traditional approach to hiring.Nick Goellner,sales and marketing director for Advanced Machine and Engineering and partner and managing director of MakingChips,a community of manufacturing leaders most famous in manufacturing circles for their weekly podcast of the same name,says one of the first things you want to do is make sure your website features fresh content that portrays a modern brand.Goellner said it is very likely that millennial and Gen Z job hunters are using their phones when visiting your website for the first time,so a responsive website,one that adapts to the device on which it is displayed,is a must-have for manufacturers.In general,an outdated website gives prospective employees the impression that your company is not forward-thinking,according to Goellner.”When you're at the start of your career,you want to work for a company that's changing the world,not just maintaining status quo,”he said.