TRENDS TO INSPIRE BeautyForward~R III uncovers the future of beauty in various regions of the world

摘要

The 3rd edition of Clariant's BeautyForward*,an inspirational trends guide for the personal care industry,unveils four new trends and formulations focused on water scarcity,ethics and environmental consciousness,gender-neutral beauty,and rising pollution levels.For this edition Clariant's expert teams took a journey through unique consumer needs in different regions.In the United States and Indonesia,water scarcity is giving rise to consumers whose water consumption awareness is changing how they shop,a trend in BeautyForward III called"Blue Gold".Clariant's water and alcohol-free formulations,such as the Powder Cleanser and Perfume Body & Hair Balm,support this growing market.