FUTURE MOBILITY AND HUMAN NEEDS INSPIRE BASF'S 2018-19 AUTOMOTIVE COLOR TRENDS

摘要

The need to stay authentic in a world where technology continues to blur the lines between reality and artificiality is the driving force behind the BASF's 2018-19 Automotive Color Trends theme - "Keep it Real". As innovations such as artificial intelligence, autonomous driving and robotic industrialization take hold, the return to the human element - people's needs and emotions -becomes increasingly important. The designers at BASF's Coatings division translated these observations into a collection of 65 colors for automotive surfaces.