Popular Culture as an Important Element in Creating a National Image of Korea

摘要

The culture is an important element in creation of national image. Improvement of image by means of national culture, eventually, exerts positive impact on other factors that make a national image general, such as political, social and economic factors. In this article, Korean popularculture is considered in connection with the subjects of the cultural exports (popular culture music, broadcasting culture and eSports), where the type of mass culture is a powerful tool of managing the consciousness of the masses not only inside the country, but also outside of it. Promotionof national interests and the country’s brand are strategic, extremely important for any country. They can be seen as investments in the future. The success of economic growth and the dynamic development of relations with other countries largely depend on how the image of the countryis formed and promoted on the external market.