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Mobile Commerce in Malaysia—Opportunities and Challenges

机译:马来西亚的移动商务 - 机会和挑战

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The advent of internet services in the early nineties resulted in the rapid development of international trade, thus spurring the emergence of the term electronic commerce. Electronic commerce includes the process of buying, selling and exchange of products and services as well as informationthrough the web. This concept later evolved into a new concept called mobile commerce trade, due to the availability and accessibility of smart mobile phones. This paper highlights some of the advantages of using M-commerce in the world, as well as the challenges and constraints faced by theservice providers and the users. A new classification of human beings who are addicted to their mobile phones called “Mobify” is created. The concept of mobile commerce is similar to electronic commerce in principle, but all the business activities and marketing as well as advertisingare conducted and transacted through smart phones. The paper then recommends some points which can help to spread and improve the performance of M-commerce based on the current scenario as identified in the research.
机译:九十年代早期互联网服务的出现导致国际贸易的快速发展,从而促进了电子商务术语的出现。电子商务包括购买,销售和交换产品和服务以及网络的信息。由于智能手机的可用性和可访问性,这一概念后来演变为称为移动商务贸易的新概念。本文突出了在世界上使用M-Commerce的一些优势,以及Theservice提供者和用户面临的挑战和限制。创建了沉迷于呼吁“Mobify”的移动电话的人类的新分类。移动商务的概念原则上类似于电子商务,但所有的业务活动和营销以及通过智能手机进行和交易的广告都。然后,该文件建议了一些积分,这可以帮助传播和提高M-Commerce的性能,基于研究中所确定的当前场景。

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