Investment in technology is no longer a luxury - for transit agencies to remain viable they absolutely must find ways to invest in technology solutions that make them competitive. Today's transit riders have alternative options that are often perceived to be more convenient. Rideshare options like Lyft and Uber all offer desirable, advantageous features. For transit to be "sustainable" and competitive, agencies must consider that their customers do have other options and find ways to make riding public transportation just as convenient.
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