FRANCE French cosmetics and fragrance brand Lancome has revealed Italian-born lifestyle blogger Chiara Ferragni as its new muse. The luxury brand chose to partner with the businesswoman due to her European roots and fashion forward style. "I'm so excited with this unique collaboration with Lancome," said Ferragni. "I respect and share the values and history of the brand. Its beauty ideal is an invitation to happiness and self-realisation, and that is also my mantra." She continued: "I am proud that Lancome, through my venture and influence, has entrusted me with this role as muse."
展开▼
