From next February, UK fashion brand Superdry is stepping into cosmetics for the first time with a debut capsule collection. The brand, which is known for vintage-look fashion featuring Japanese graphics, already sells a selection of male and female fragrances via its network of shops and selected department stores. The new beauty line, which will include cosmetics including lipstick, eye shadows, blush and bronzers, along with accessories such as mirrors, tweezers and nail kits, will be priced between ￡2 to ￡20, The beauty move is line with a push to attract more female shoppers to the brand and follows the release of Superdry's first female fragrance line in September, called Neon.
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