Alpine to become 'mini Ferrari': New Renault boss is combining the brand with Renault Sport and Formula 1 divisions

摘要

Alpine will become a core part of Groupe Renault's strategy, according to new boss Luca de Meo, with one of its key missions to make electric cars "thrilling and emotional". Its A110 sports car is also set to live on with a number of variants. Having recently announced that Renault's Formula 1 team will be renamed Alpine from next season, de Meo explained: "You had three entities: an F1 team, the Renault Sport engineering unit and a plant in Dieppe that was half empty, where the A110 is produced. Plus a brand like Alpine, which has some cachet and heritage, which you can't buy.