Here's to the brand that never was

摘要

Honda launched Acura in 1986, and Lexus and Infiniti debuted three years later. But Mazda's attempt at an upscale brand never got off the ground. On Oct. 21, 1992, Mazda pulled the plug on Amati 14 months after it had been announced and just 18 months before the new line was scheduled to go on sale. The 25th anniversary of that occasion did not pass unnoticed. Twenty members of the Amati management team, including General Manager Dick Colliver, attended a reunion at the Orange County, Calif., home of Frank Beniche, who led dealer development.