Maybe Ferrari crossover isn't the worst thing

摘要

Sergio Marchionne is no doubt often reminded that when asked last year whether Ferrari would build an SUV or crossover, he said: "You have to shoot me first." So what about all those reports of late that Maranello plans a four-seat crossover, or at least a "Ferrari Utility Vehicle," to boost profits? The Ferrari (and Fiat Chrysler) CEO did not have much to say about that until last week. Now he says an expansion of Ferrari's lineup into utility vehicles would not compromise the brand's exclusive status or its luxury profit margins.