New Toyota Motor North America CEO Ted Ogawa says he wants to change the product cadence and powertrain options at Lexus to boost the Japanese luxury brand. However, the scope of his plans is unclear as the brand recovers from the COVID-19 production shutdown. Lexus buyers are getting older, and Ogawa would like to attract a younger demographic. For now, however, the brand's lineup is expected to remain static, with makeovers of its current lineup of sedans, crossovers and SUVs and a further spreading of hybrid technology to boost performance. Ogawa could look to broaden Lexus offerings with models currently available in China, but no expansion of the Lexus lineup has been confirmed. However, given the state of sedan sales, even in the luxury segment, look for Lexus to pare down plans to spend on its sedans while it focuses on improving its crossovers.
展开▼
