THE PRICE IS RIGHT: Acura's 'counterintuitive' ploy to reverse ILX sales slump is paying off

摘要

Acura had to do something about its frumpy ILX sedan, which was the last of its core models saddled with the brand's old styling language and dated interior for the 2018 model year. Convention would suggest loading it up with incentives until a new generation came along, or perhaps a nip and tuck followed by an aggressive marketing campaign suggesting the changes were more significant.