The benefits of media engagement.

摘要

In the UK, the relationship between scientists and journalists has been blossoming thanks to a shift in the attitudes of scientists towards interacting with the mass media. Where once scientists might have seen media work as solely for lime-light seekers, a chore, or waste of time, they are now beginning to embrace their crucial role in science press coverage with more vigour. An example of this trend is presented in a booklet launched at the 6th World Conference of Science Journalism in London last week.