Overcoming the 'psychological barrier' in marketing products made of recyclates

摘要

Many companies who make products from recycled materials are still struggling to establish themselves. How do they promote their products while a more supportive marketing infrastructure is put in place? MRW went looking for some answers.The United Kingdom has experienced considerable problems in improving recycling rates due to collection costs and insufficient markets for recycled materials. Although the available markets vary between materials, there is an overall inadequacy in markets for recyclates.