Advocates, municipal leaders & academics share strategies at national summit to curb soda consumption

摘要

If using the same slick marketing techniques as junk food companies can make baby carrots sell like potato chips, healthy beverages can be marketed as fun and hip, a former Coca-Cola marketing executive told a filled hotel ballroom, in Washington, D.C., last week.Introduced as a former soda industry executive who wanted to share insider knowledge with advocates trying to curb the consumption of sugar-sweetened beverages, Todd Putman, who worked from 1995 to 1998 as Coke's vice president of innovation, encouraged the combined 250 public health officials, academics and nutrition advocates attending the Center for Science in the Public Interest's National Soda Summit to take some of the pages out of the soda industry's playbook to get consumers to drink healthier beverages.