As a group, coating professionals who deal mainly with industrial coatings generally focus on coating performance — the majority of concern being focusing on a coating's ability to protect the substrate from the environment— and in the case of tank linings, to protect the tank contents from the substrate. Although these are certainly important considerations, another significant property of the coating is its ability to provide an aesthetically pleasing surface, particularly when the coated surfaces are visible to employees and/or the general public. Many companies and agencies use color for brand identity, so color retention becomes vitally important as well.
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