Self-perceived influences of various factors on clothing choice of college girls

摘要

Studies conducted on 90 girl students of PAU, Ludhiana revealed that in school years the family members had primary influence on the clothing choice of the girls while after joining college, friends and mas media were most influential factors. It wasalso seen that family members influence was more on senior girls, while mass media influence was more on junior girls, before as w ell as after joining college.