Book Review- Meta-luxury: Brands and the culture of excellence- Luxury strategy in action

摘要

Two books dealing with the luxury industry have been recently published by Palgrave Macmillan. The first, Meta-Luxury: Brands and the Culture of Excellence, is a fascinating book written by Manfredi Ricca and Rebecca Robins, two managing directors at Interbrand, the world's leading brand consultancy. As such, the book has from the outset a very innovative managerial orientation. This perspective is illustrated sharply by the inclusion of enlightening conversations with world leaders in diverse luxury fields. By integrating these conversations within the overall flow of the book, the authors succeeded in building an in-depth and informed understanding of the new paradigm of Meta-Luxury.