Effects of Fitness Advertising on Weight andBody Shape Dissatisfaction, Social PhysiqueAnxiety, and Exercise Motives in a Sample ofHealthy-Weight Females

摘要

The effects of exposure to fitness advertising on multiple dimensions of female body imagewere explored. Healthy weight females (N = 185) were randomly assigned to a model-focused, product-focused, or control group and completed body image inventories during apre-test and following exposure to fitness advertising 1 week later. There were no significantmain effects for group or time on any body image measures. A group by time interaction wasobserved for affective body image, F(1. 179) = 45.52, p < .001, η~2=.32. Females exposed tomodel-focused fitness advertising reported higher social physique anxiety compared withfemales in the other groups. These findings suggest that multidimensional body imageperspectives are informative, especially when examining the effects of media advertising.